Before we go any further. Is your business actually ready for a digital marketing agency?
If your product or service is still in the “idea” phase, there often isn’t a lot an agency can help you with. In some cases it may be a good idea to hire some help in building a website. But even then the product often isn’t developed enough for the site to need the expertise of a team of marketers.
In this stage, we most often recommend that you set up a simple landing page for your business with something like Carrd.co. It’s an easy, free way to build simple one page sites. And it’s typically perfect while you’re still in the “pre launch” phase.
There are exceptions to this recommendation—especially in the funded startup space. But some time here to consider if you’re putting the cart before the horse.
The next group of businesses that likely aren’t ready for an agency are those looking to complete tasks rather than find and fulfill strategy.
If you’re looking for someone to send out your weekly email blast, we recommend you hire internally or just train someone that already works for you. You’ll likely save time and money by completing these types of tasks internally.
These types of activities will not only be more expensive to outsource, but will be done better by someone in house.
For example, consider if a company needed someone to respond to their online reviews. A team member may be personally aware of the situation that resulted in the review. And they’ll be able to respond more quickly, with more detail, more authentically.
But not all marketing tasks fall into this “to-do” category. Your biggest wants and goals require more.